The source of ladybid's upwardspirit, the brand positioni ngfashion outdoor life.
2004-2007 - Stores Opening
Product line is graduallyenriched,Beijing Jinyuanshopping mall flagshipstore opened.
2008-2011 - "Win in China"TV shows
The brand was exposed in CCTV2, its popularity was greatly improved,∏ and the nationwide franchise stores grew rapidly.
2012 - "Only You" TV show
The funder participatedin Tianjin TV's "Only You" BOSS group.SCALER outdoor life Hallwas established.
2013 - 10th anniversary
SCALER brande stablished for 10th years.In the same year, SCALER won the "Annual Innovation Award of China ≈Outdoor Industry", the "2013 Comprehensi✘ve Brand Outstanding Award" and the "2013 Favorite Brand of travel$ers", and the general manager Ms. Zeng Hua won the "Annual Outdoor Manager Award&Ωquot; again.
2015-2018 - Gobi challenge
SCALER join the Cheung KongGraduate School of Business participate in the Gobi Challenge. SCALER + Innovative product scenarios are rich.
2019 - Spread the Wings
Brand LOGO upgrade, application ladybird spreadthe wings image.
2020 - Winter Olympic
SCALER became a licensedmanufacturer of the BeijiWng 2022inter Olympic and ParalympicGames, and launched products suchas the flag version tent and theWinter Olympic-themed creativesports water cup.
2023 - 20th Anniversary
SCALER brand established for 20th years.
2024 - Multi-Day Hikking Challenge
SCALER launched the national Multi- Day Hiking Challenge.